Annual Report 2023-2024
Tourism Matters
Explore York, York County's Official Destination Marketing Organization, significantly benefits area businesses and residents through our tourism promotion efforts. The tourism sector is vital to our economy, generating revenue, creating job opportunities, and paving the way for reinvestment in projects and events to continue the cycle. Fiscal Year (FY) 2023-2024 was another strong year.
Our Mission is to maximize tourism expenditures and their economic impact in York County, PA, through comprehensive tourism sales and marketing programs.
Our Vision is for a York County where tourism is recognized for the value of its economic impact and its role in raising the profile of York County as a sought-after destination.