Tourism Grant Program Brand Standards
Explore York logos must be on all grant-funded collateral materials. The primary logo is the Explore York / Destination Brand logo. If your grant is a Sport York Initiative, use the Sport York logo along with either the primary logo or Explore York logo.
All grant recipients are expected to reference the Branding Guidelines to carry out co-branding efforts as outlined in their York County Tourism Grant Program contract.
Explore York & Destination Brand Combined Logo
This is the primary logo.
Logo Guidelines:
- A white box surrounding the logo should not appear when using the Explore York logo
- The logo should have a buffer or clear space around it to maintain legibility and visual impact.
Digital Media:
- The Explore York logo must be included on electronic media with a link to the YorkPA.org website.
- Online/web communication should utilize the .png formatted logo.
Print Media:
- Smaller sized printed material should utilize the .png formatted logo.
- Large print material and vector-based artwork should utilize .eps formatted logo. Vector-based artwork is scalable and must be used when producing large format pieces, such as, building signs, trade show banners, window displays, vehicle wraps, and billboards. While the size of the logo can be scaled larger, it must retain its proportions. The logo should always be proportionate to the rest of the project.
Video Media:
- Video media should utilize the .png or .eps formatted logo.
- The logo should appear as the last frame in a size large enough to make it and the "YorkPA.org" easily readable by a viewer.
- Preferably the logo should hang on the screen for a minimum of three seconds.
Explore York PNG Files
Color:
Explore York logo & tagline- Color
Black:
Explore York logo & tagline- Black
White:
Explore York EPS Files
Color:
Explore York logo & tagline- Color
Black:
Explore York logo & tagline- Black
White: