Test Press Release
As the official tourist promotion agency for York County, Explore York continues to strengthen its leadership, expand its expertise, and elevate the county’s profile locally and nationally through strategic team growth, community involvement, and industry recognition.
Group Tour Sales Manager Nicole Young is extending Explore York’s mission beyond tourism marketing by stepping up to serve as Board President of the Rainbow Rose Center. With a professional background in group travel sales, Young’s leadership supports inclusivity and community engagement—core values that align with Explore York’s efforts to position York County as a welcoming destination for diverse travelers and tour groups.
Internally, Explore York promoted Morgan Madanick to Director of Sales, recognizing her success in generating overnight visitation and strengthening relationships with meeting planners, sports organizations, and group travel partners. In her expanded role, Madanick will guide sales strategy and help advance Explore York’s goal of driving measurable economic impact through tourism.
Further supporting this mission, Christa Palla has joined Explore York as Sales Coordinator. Palla brings experience in hospitality support and client services, providing critical coordination for bookings and sales initiatives that help ensure a seamless experience for planners choosing York County.









