have it made here

Welcome to the homepage for York County's new brand, logo, and tagline Have It Made Here. As a York County business or organization we hope you embrace and share have it made here with other business leaders, employees and family & friends. 

Have it made here embraces York County's history, economy, landscape and sense of community. The tagline evokes a feeling of prosperity, high quality of life, and a legacy of creativity. You will have it made at the many cutting-edge restaurants that fill our cities, towns, boroughs, and countryside. Have it made on the same streets, rivers, and in the buildings where our country’s founders created history. Have it made while sipping a glass of wine, beer, or spirits along the Good Libations Trails. Have it made while seeing how your favorite snacks or motorcycles are created. Just like our county, the concept is multi-layered.

The county brand reflects over eighteen months of work researching and refining what will serve as the calling card for York County. With the goal of creating a unified county brand, seven organizations in York County came together to identify what makes our destination unique and attractive to visitors. The team contracted with national destination branding firm NorthStar Destination Strategies to conduct research including site visits, focus groups, community surveys, and a competitive analysis to identify key components for the new branding strategy. From motorcycles to snack foods, art to history, we make it all in York County, and we’re inviting visitors to make memories in a setting to suit every moment, every passion, every lifestyle.

The Brand York Team consists of representatives from organizations including the Cultural Alliance of York County, Downtown Inc., Main Street Hanover, York County Government, York County Economic Alliance, York County Convention & Visitors Bureau and the York County Community Foundation. Other organizations are encouraged to support the county brand and build brand awareness. 

If you would like more information or need ideas on how you can use some or all of the elements of the brand in your business or event please contact Louise Heine, Destination Marketing Director, Explore York. 

York County Brand Standards

Frequently Asked Questions about the York County Brand

Proud Partners of
York County

Cultural Alliance Logo Downtown Inc Logo Explore York Blue - website & YCCVB-01.png Mainstreet Hanover logo York County Logo YCEA logo York County Community Foundation logo