FOR IMMEDIATE RELEASE
Chair, York County Tourism Grant Committee
717-801-4481 or firstname.lastname@example.org
York County Convention & Visitors Bureau
717-852-9675, ext. 103 or email@example.com
YORK, PA - York County parks have delighted residents and tourists alike for five decades with their scenic trails, sprawling open spaces and serene fishing spots, and a newly awarded tourism grant will help draw even more visitors during the milestone year of 2018.
The York County Tourism Grant Committee has approved a $10,000 timely opportunity grant to fund a marketing campaign highlighting the 50th anniversary of the York County Parks Department. Featuring digital advertising, traditional advertising and social media, the multifaceted approach will be designed to entice more people from outside the region to visit York County Parks as the department celebrates its golden anniversary.
In addition to promoting the milestone, the marketing plan will also lay the foundation for a longer-term campaign that complements a countywide branding initiative currently underway.
Since Rocky Ridge became the first county park in 1968, the system has grown to include 11 different parks, two museums, a nature center and a historic site, according to the York County Parks Department website.
"This grant will give the York County Parks Department a prominent stage to showcase the 4,500 acres of natural amenities available to visitors, while setting the stage for increased exposure through the branding initiative," said Eric Menzer, Chair of the York County Tourism Grant Committee and President of the York Revolution. "Our park system is a jewel of York County for our residents, and this grant will help raise their profile as a regional destination, which has spin-off economic benefits for York County residents and businesses."
In addition to entertaining timely requests for grants throughout the year, the York County Tourism Grant Program features two rounds of funding awards each year.
Grant requirements and restrictions can be found at www.yorkpa.org. Questions about the application process may be directed to Denise Restuccia, Community Partnership Manager at the York County CVB, by emailing firstname.lastname@example.org or calling 717-852-9675, ext. 113.
In addition to Menzer, the York County Tourism Grant Committee is comprised of State Representative Kate Klunk, York County Commissioner Susan Byrnes, York County Economic Alliance President and CEO Kevin Schreiber, RKL Partner and YCCVB Board Member Rob Berkebile, Springwood Hospitality CEO Dave Hogg and Hanover Area Chamber of Commerce Marketing and Public Relations Director Emily Freiert.
The York County Convention & Visitors Bureau's Mission is to maximize tourism expenditures and their economic impact in York County, PA, through comprehensive tourism sales and marketing programs. The York County CVB's Vision is for a York County where tourism is recognized for the value of its economic impact and its role in raising the profile of York County as a sought-after destination. For more information on the York County Convention & Visitors Bureau, call 1-888-858-9675 or visit www.yorkpa.org.