Druck to Serve on DMO Committee for Pennsylvania Restaurant & Lodging Association
YORK, PA - Anne Druck, President of the York County Convention & Visitors Bureau, will serve on the newly created Destination Marketing Organization Committee within the Pennsylvania Restaurant & Lodging Association, which will represent the unified voice of the state's travel and tourism industry.
Druck will join leaders from Pennsylvania's tourism industry - from the Poconos to Gettysburg to Erie - on the 18-person committee.
"I'm honored to join my colleagues across Pennsylvania to advocate for the travel and tourism industry in Harrisburg and beyond," Druck said. "We already know that Pennsylvania's tourism industry creates jobs and brings much needed visitor spending to our state, including York County. It's vitally important that we harness that power to fight for policies that will further invest in communities all across York County and our great state."
Carl Wilgus, President and CEO of the Pocono Mountains Visitor Bureau, will chair the committee, while Renee Seifert form the Laurel Highlands Visitors Bureau will serve as vice-chairwoman.
Some of the committee's initial tasks will include developing its mission and scope, as well as identifying issues of importance. Its formation comes as the industry and government leaders are lobbying for an increased tourism marketing budget for the state.
The recently passed state budget raised the tourism line-item to $11.4 million, a $2 million increase from last year. However, a Tourism Economics study released in March recommended that Pennsylvania raise the line-item to $35 million for four years.
Druck has already been instrumental in changing the landscape for tourism funding. She joined other York County tourism partners and elected officials to push for a new state law that allowed 57 counties to raise their hotel room tax to further invest in their tourism industries.
After helping lead the charge, York County became the first to use the new law to bolster its tourism efforts this spring, when County Commissioners approved a 5 percent hotel tax in May.
After serving as executive director of the York County CVB beginning in 1993, Druck was named President in 1999. During her tenure the York County CVB's budget has grown from $243,000 to $2 million. She has overseen the launch of the Sport York initiative as well as the development of the Mason-Dixon Wine Trail and Susquehanna Ale Trail. In 2014, visitor spending in York County topped $923 million, marking the fifth consecutive year the figure grew.
In addition to now serving on the DMO Committee, Druck also serves on DMAI's Destination Marketing Accreditation Program (DMAP) Board.
The York County Convention & Visitors Bureau's Mission is to maximize tourism expenditures and their economic impact in York County, PA, through comprehensive tourism sales and marketing programs. The York County CVB's Vision is for a York County where tourism is recognized for the value of its economic impact and its role in raising the profile of York County as a sought-after destination. For more information on the York County Convention & Visitors Bureau, call 1-888-858-9675 or visit www.yorkpa.org.