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Destinations International Recognizes YCCVB's Gurreri as Certified Destination Management Executive

Published: 07/17/2017

FOR IMMEDIATE RELEASE

Andrew Staub
Communications Specialist
York County Convention & Visitors Bureau
717-852-9675, ext. 103 or astaub@yorkpa.org

Louise Heine
Destination Marketing Director
York County Convention & Visitors Bureau
717-852-9675, ext. 109 or louise@yorkpa.org

YORK, PA - The York County Convention & Visitors Bureau is proud to announce that Destinations International has named Laura Gurreri, Director of Sales, a Certified Destination Management Executive (CDME).

"This is highest educational achievement that's possible in the destination management organization industry," said Anne Druck, President of the YCCVB. "During her 15 years with the York County CVB, Laura has demonstrated exemplary leadership abilities and we're proud that her hard work and dedication has led to this well-deserved recognition."

According to Destinations International, the CDME certification is an executive-level program that focuses on strategic vision, leadership, DMO performance, community stakeholder management, marketing and best practices for product development.  Gurreri was officially recognized for this achievement at Destinations International's annual convention in Montreal last week.

"Completing the CDME program has given me a greater understanding of the tourism industry, its economic power and how destination management organizations like the York County CVB can collaborate with other major community groups," Gurreri said. "This process also has helped me develop a network of peers all across the United States and kept York County as a recognized player in the industry. I look forward to using what I've learned to put tourism to work for the benefit of all of York County."

Gurreri joins Druck as current YCCVB managers with a CDME certification.

As Director of Sales for the York County CVB, Gurreri leads the YCCVB's Sport York program, a business-to-business brand that generates millions of dollars of economic benefits annually. She has served in her current position since 2006 and oversees a YCCVB sales team that advances the sports market, as well as the group tour, and meetings and conventions programs.  Gurreri also serves as Treasurer for PA Sports, a statewide sports initiative.

In April, Gurreri was appointed to the Board of Directors for the National Association of Sports Commissions, solidifying her role as a leader in the sports tourism industry.

Destinations International serves destination marketing professionals and is the industry leader for DMOs when it comes to advocacy, research, education and community building.

The York County Convention & Visitors Bureau's Sport York initiative is designed to recruit events and generate additional economic impact in York County. Sport York positions York County as Pennsylvania's Premier Sports Destination, highlighting the area's dynamic facilities and central location on the East Coast. For further information about Sport York, visit www.yorkpa.org/sports.

The York County Convention & Visitors Bureau's Mission is to maximize tourism expenditures and their economic impact in York County, PA, through comprehensive tourism sales and marketing programs. The York County CVB's Vision is for a York County where tourism is recognized for the value of its economic impact and its role in raising the profile of York County as a sought-after destination. For more information on the York County Convention & Visitors Bureau, call 1-888-858-9675 or visit www.yorkpa.org.

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